Friday Fast Tip: The 10-Minute Pricing Review That Increases Profits
When was the last time you reviewed your pricing? If you’re like most business owners, you probably set your rates once, made a few adjustments here and there, and then got caught up in the daily demands of running your business. But here’s the thing: a simple 10-minute pricing review can unlock hidden profit opportunities without adding new clients or working extra hours.
This quick exercise is about more than just numbers — it’s about aligning your value with your workload and ensuring you’re being rewarded for the expertise and service you provide.
Why a Quick Pricing Review Matters
Hidden leaks add up. If you’re undercharging by even 10–15%, that’s money left on the table every single month.
Your workload deserves fair compensation. As your business evolves, so does your value — but your pricing might not reflect that.
Small tweaks make big differences. Sometimes a minor adjustment or bundled offer can significantly improve margins.
The 10-Minute Pricing Review Framework
This exercise is designed to be fast, simple, and actionable. Set a timer for 10 minutes and walk through the following steps:
1. Ask: Am I Undercharging?
Look at your current pricing and compare it to:
Industry averages
Competitors in your market
The actual workload and time required
If your prices haven’t changed in the last 18–24 months, there’s a good chance you’re behind the curve.
2. Ask: Can I Bundle Services?
Bundling allows you to package services in a way that delivers more perceived value to your clients while increasing your effective rate.
Instead of selling one-off services, combine them into a monthly package.
Add complementary extras (like reporting, check-ins, or minor updates) that cost you little time but add perceived value.
Bundling makes pricing simpler, clients happier, and your revenue more predictable.
3. Ask: Is There a Quick-Win Upsell?
Look for opportunities where clients would happily pay more for:
Faster turnaround
Priority access
Premium support or add-ons
Upsells don’t have to be huge — even small add-ons can compound into meaningful profit gains.
Putting It Into Action
Here’s the beauty of this fast tip: you don’t need weeks of analysis. Just 10 minutes of honest reflection can highlight one or two small adjustments that immediately improve your profitability.
The key is consistency. Repeat this exercise every quarter, and you’ll keep your pricing aligned with your growth — without waiting years to correct undercharging.
Final Thoughts
Business growth isn’t just about landing more clients or expanding your team. Sometimes the fastest way to increase profit — without burning out — is to make sure your pricing works for you, not against you.
Take 10 minutes this week to do your pricing review. You might be surprised at how much hidden profit you uncover.
Downloadable: The 10-Minute Pricing Review Checklist
We’ve put together a simple, one-page checklist to guide you through your pricing review step by step. Print it, keep it by your desk, and use it every quarter to make sure your prices are working for your business.
Download Your Free Checklist Here
Need Help Optimizing Your Business Strategy?
David Rivero specializes in helping service-based businesses grow profits without adding more stress, clients, or hours. If you’d like expert eyes on your pricing, bundling, and upsell opportunities:
